Every ingredient
earns its place.

No filler. No fluff. Just four key ingredients, each chosen for a specific reason.

PAP — Phthalimidoperoxycaproic Acid
The gold-standard peroxide-free whitening agent.

Hydroxyapatite
Helps remineralise teeth during whitening.

Potassium Citrate
The reason most people experience zero sensitivity with our formula.

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The Rosemore

Not one technology.
Two — working together.

Most whitening strips use one approach. Ours uses two, targeting discolouration from different angles for results that are both immediate and lasting.

Purple Colour
Correction

The same principle hair stylists use with purple shampoo on blonde hair — applied to your teeth. Purple sits directly opposite yellow on the colour wheel, so it visually neutralises yellow tones on contact.

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